About us

Flowers say more than words, and the highest quality fresh blooms with personal service, care and imagination have set South Melbourne’s iconic In Full Bloom apart from other florists for 35 years.

In Full Bloom is there for when words don’t say enough. Flowers appeal to the senses of smell, touch and sight; and In Full Bloom styles them to your taste. Flowers lift, energise and cause the people you care for to smile.

Staff at In Full Bloom are carefully chosen to represent a broad range of ages and specialities. They are all gifted florists who love providing creative, stylish solutions for their clientele. Don’t be surprised if they ask you the occasion and even the personality or taste of the lucky recipient of your flowers. It’s all about getting your purchase right. And whether you’re one of our regular ‘high-profile’ clients, or just passing by, you’ll still get the same attentive personal service.

A visit to In Full Bloom is an experience. Constantly evolving displays provide great decorating ideas and incorporate flowers, foliages, found objects and furniture for inspiration. A sense of tranquillity pervades the welcoming oasis on the corner of Clarendon and Dorcas Streets. Indeed, locals have been known to drop in just to breathe for a few gentle minutes!

Most of our suppliers and flower-growers are local – giving us daily access to the best and freshest produce possible. If you need something out of season or truly exotic, we also have access to suppliers around Australia and the world. There’s rarely an order we cannot fill, at any time of year.

Melbourne`s favorite florist for over 35 years!

In Full Bloom creates stunning floral displays in vases and ceramics, as well as magnificent bouquets to mark occasions, from births through all the rituals of life: engagement, birthday, wedding, hospital visits, corporate, anniversaries, funeral and bereavement. Or simply flowers to brighten the home. We cater to dinner parties, restaurant occasions, individual settings, racing carnivals, school socials and more…

Call or email to discuss your floral needs.